I collaborated with Ahern Seeds in efforts to find a design solution for their sister company ASI: Ahern Integrated Solutions.
I wanted to give this brand the agricultural meets modern-tech look. I applied blue and green colors representing land and sky in a bold gradient blend of hues. To make typography stand out more I decided to add white as the main contrasting color. Black and white imagery makes the gradient more visually appealing to clients and subtly represent the idea behind "ASI," bringing life to plants through technologic advancement. This brand style guide will be used to expand on the brand for print and web collateral and upcoming conferences in Mexico.