This is a branding project for a family-owned trucking company located in Calexico, Ca. 

The company name is Rocha Trucking & Parking, Inc. I used the company's "RTP" initials to create a strong logo mark. 
 

The bold complementary colors were selected 35 years ago by the company CEO. 

I expanded the branding to print collateral, social media posts, website, employee shirts, hats, banners, keychains, and the orders keep coming.